Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

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If you want people to buy, you have to show them how your product or service will increase their status. What new category can you create and become its category king? The goal for you is to identify the niches in your submarket and see what you can create that is truly new. Our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds. So, when it comes to talking about the potentiality of the author, you will be highly satisfied. As he is around there in the marketing world for a world, he knows public approaches a lot. He is always pretty fascinated with his learning materials. The Diehard” is in love with the current product. Switching a Diehard to a new product requires a major identity shift

The idea is to have a single point of belief that your message is built around and is emphasized over and over and over again from a variety of different angles. Russell Brunson recommends creating a mass movement under in a submarket that derives from one of these 3 markets. This makes sense as going into a saturated market is an uphill battle, especially if you’re starting.DESIRE: what is it you want to accomplish? What is the external struggle you are dealing with? What is the internal struggle you are dealing with? If the only thing you do with your tribe is helping them achieve a result, eventually they will leave you

Once you’ve chosen your niche, it’s time to become a charismatic leader who can sell your product. The key here is to maintain absolute certainty about what you’re offering. This can take time, but one of the ways you can build up certainty is by publishing your messages daily through podcasts, Facebook, blogging, Snapchat, or whichever platform you prefer. Sometimes in my follow-up sequence I’ll send a PDF cheat sheet that briefly summarizes what we covered in the webinar Before this “playbook,” entrepreneurs would have to put the pieces of the “guru” puzzle together from different expert business resources (blogs, books, seminars, etc.).

The goal of Expert Secrets is to help people realize that they can become an expert in their field, attract followers, and changes people’s lives.

For every leader that has amassed a following, they didn’t get there by accident. They studied the game, polished their new opportunity, and used their expert status to influence others to join their mission and change the world. After choosing a submarket, one of the main secrets of this section is creating your Attractive Character. You’ll be able to…/You’ll be able to get rid off… How the product/service will move your customers away from pain and toward pleasure Going into a broad market is a common mistake (read Expert Secrets for more details). Expert Secrets explains this common mistake by new business owners.It just so happens there’s a guide that helps entrepreneurs achieve expert status in any industry and harness that status to create wealth with online marketing. Who doesn’t want to catch the attention of their potential customers? You will get almost everything reading this chapter of the book. Section 3: Your Moral Obligation