Label M LABEL M Matte Paste 120,0 ml, 4.2 oz

Product Information

Label.m is a fairly well known brand due their use in their Toni and Guy salons. I think their matte paste is a well rounded product made by experts composed of quality ingredients to deliver reliably decent results on a profitable mass scale. I think their Matte Paste reflects this with reliable above average durability and performance, a lightweight medium hold and slightly greasy low shine finish. It is the type of product that could be used by lots of people with shorter hair styles (2-4 inches) as an uncomplicated solo go to daily driver. PRICE AND AFFORDABILITY 7.2/10 You don’t need to use much of it with each use, however. So, although you don’t get much for your money in terms of volume, a tub (either 50ml or 120ml) does last pretty long. One of the advantages of using Label. M Matt Paste 120ml is its versatility. It can be used to create a variety of hairstyles with different levels of hold depending on how much product is applied. Whether you have short or long hair, this paste can help you achieve your desired look while keeping your hair in place all day long. Here are a few products that are sometimes compared to matt paste and are worth knowing about. 1. Label M Matt Paste Vs Hanz De Fuko Claymation

When my hair is short, Label.m Matte Paste helps to maintain the shape I created in my hair from blow drying throughout the day. The lightweight hold allows for movement and the structure is enough to keep reworking the style and for maintaining volume. That said, the lightweight hold is also the reason the product doesn’t work in longer hair styles, because it can’t support the extra weight and stop the long hair from falling apart.

Value Ratings

After finally getting round to spending a couple of weeks trying it out, I’ve put together a detailed run-through of what I found below.

Label M is a reputable brand with people who know what they are doing, so you can be rest assured that it won’t damage your hair. While the brand does claim to create products to promote healthy hair, I don’t think the matte paste improves the health of your hair, it just maintains the hair’s current health. The Matte Paste’s ingredients help to coat and protect the hair from environmental damage, which I find handy when I use it as a pre-styler, because it gives me a barrier of protection from the heat styling. It’s light enough to easily work into the hair, add layering, and build texture and volume – pretty much exactly what you want from a hair paste. Overall, you’ll find it easier to build texture and volume with label.m Matt Paste. However, you will have to tolerate a weaker hold than what you’d get with American Crew Fiber. 3. Label M Matt Paste Vs Label M DeconstructorWhat sets the Label. M Matt Paste 120ml apart from other similar products is its unique formula containing beeswax, which gives hair a natural-looking finish without leaving any residue behind. Additionally, this paste contains kaolin clay, which absorbs excess oil on the scalp while providing a matte finish. The matte paste, not only feels like a paste, but it also smells like a paste with a faint chemically smell. It’s not the most appealing, but it’s also not very strong and not really noticeable once applied to the hair. So it shouldn’t really be an issue. DURABILITY 7.8/10

Overall, the main thing that sets these products apart is the hold. If you’re looking for a stronger hold but still want the same low-shine finish of label.m matt paste, consider going for Claymation instead. 2. Label M Matt Paste Vs American Crew Fiber You should be left with no clumps and no residue – just a gentle shine on your palms. 3. Apply And Distribute American Crew Fiber can generally be expected to produce a slightly stronger hold than Label M Matt Paste. However, the two products have a similar creamy and waxy consistency and produce a similar low-shine finish. It really doesn’t take long to break down between the palms which is nice. After 10 seconds of rubbing you shouldn’t feel any bits or clumps – all you’ll be left with is a gentle shine on the palms. You can choose to simply towel-dry it until it’s damp or blow-dry it. Apply the label.m matt paste to damp hair if you’d prefer a bit more shine, or dry hair if you want a stronger hold and a more matte finish.It wasn’t quite “matte” but hair products rarely ever are, especially ones with a fairly strong presence of waxy ingredients.

A lot of the hold will be generated from the roots, so don’t make the common mistake of simply applying the paste to the tips. Label.m matte paste is a salon product born in the UK, commonly used and found the company’s Toni and Guy salons (their other brand). Unlike many other styling ‘pastes’ out there, Label.m’s matte paste actually looks, feels and responds like a paste. It’s gained a fair amount of attention due to being the “official hair product of London Fashion Week”. But for regular, everyday users, does label.m matt paste live up to the hype?This versatile styling product can be used in various scenarios such as at work, during workouts or social events that require sophisticated looks; it's perfect for both formal and casual occasions! About Label.m Label.m Matte Paste holds your hair’s style shape quite well, and when you combine that with its lightweight formula it gives off a high holding effect for short to medium length hair. But once your hair gets longer, it doesn’t have enough structure and hold to support the weight. APPLICATION 8/10 Start working the paste into your hair, distributing it in every direction, and coating the strands from root-to-tip. If you’re on a budget (good value rating 8.3/10) and just need a product to cover the essentials then the Matte Paste can be quite accommodating. It is available at an affordable price point and can deliver good results for the money. It has some resistance to water and sweat. In fact, I even feel like it reacts with the sweat and boosts the hold and messy texture at times. I feel rinsing the product out with warm water still leaves my hair a bit greasy, but with the use of decent shampoo it washed out without a problem. FINISHED LOOK 6.4/10